GBM Solutions - In Action

  


Final Cut Pro 7

The first choice of professional editors,
Final Cut Pro delivers high performance
non-linear editing, with native support for
virtually any video format. Its workflow
extends through the other Final Cut Studio
applications as well as Final Cut Server,
which is used by post production workgroups
for asset management and workflow automation.

Whether you’re working solo or collaborating with
a team, Final Cut Pro 7 gives you more creative
options and technical control. It streamlines editing
with a range of interface improvements, single click
encoding and delivery and built-in collaboration
options. In addition, the Apple ProRes family now
includes five versions of the codec, so you can work
efficiently at just the level of quality you need ranging
from rough-cut proxy editing in the field to
compositing 4:4:4:4 in the studio.

Key features of Final Cut Pro 7 include:
• Expanded ProRes family
• Broad format support
• Seamless collaboration
• Comprehensive editing tools
• Incredible effects and transitions
• Open, extensible architecture
• Digital cinema workflows

For more details
tel 0161 605 3838
e-mail sales@gbmdt.co.uk


 

Download a copy of this case study



  

The Challenge

To move Red C away from a traditional Advertising Agency model to a Full Service Agency that offers both high and low cost video to its clients.

The public’s constantly changing attitudes towards watching video online as well as the decreasing costs of producing film and video, reinforces a report from Campaign magazine by the Creative Director of Meteorite who predicted that the company that can produce low cost video will have a larger share of the future.

“The reality is that some kid in a bedroom can create a video for less than £100 and have it seen by more people than an advert created for £150,000 with a media spend in the millions. This has to be a wake-up call to Advertising Agencies and anyone working in marketing.”

The Solution

Acquire and install a cost effective, industry standard solution.

Working with GBM Sales Manager, Martin Lomas, Red C purchased Final Cut Pro.
GBM then put together a comprehensive schedule combining bespoke training and Apple Authorised training courses, including, camera skills and FCP 101.
This enabled Red C’s trained staff to effectively film, edit and output video for a wide range of uses.

“It’s important to me that staff have variety in their work and feel they are developing new skills to meet the changing demands of our clients. Enhancing skills and investing in staff not only makes them feel more valued it helps to keep them more loyal whilst demonstrating to clients that we are an agency that is moving with the times”

The Reward

In the last 12-months Red C’s staff have been involved in a wide variety of video projects. These have included:

• Showroom tours and cookery shows for clients including Fired Earth and Aga
• Viral videos for Grattan and Freemans
• Behind the scenes videos of TV Commercials for Marisota and Cottages4you
• Internal case study videos for use in new business pitches
• Vox-pop style videos for use in pitches and to support client presentations

To see some of Red C’s video work visit www.youtube.com/redcmarketingtv

“At the beginning of 2009 I had a vision of where I wanted Red C’s digital video offering to be. Thanks to GBM we are now way beyond my expectations and are providing a wide range of video solutions to all our clients... this simply would not have been possible without the help of Martin and the guys at GBM.

quotations by Julian Gratton: Creative Director & Deputy Managing Director of Red C